Promo codes catch only part of it.
Often only about 1 in 5 creator sales use a code. The rest search the App Store or Google later and look "organic".
Creator Ops by lewkAi
Know which creators pay you back.
You can see views. You can't see which creators bring paying users. We set up the system that shows it, per creator, and tells you who to keep, fix or cut.
FROM SIGNALS TO DECISIONS
One number per creator.Keep. Fix. Cut.
01 / The problem
Views don't tell the whole story.
Views aren't revenue.
A viral video can bring almost no subscribers. A small creator can bring your best payers.
So you pay on gut feel.
Renewals and cuts get decided on views, not money.
02 / How it works
Four ways to see
what's working.
"Who sent you?"
One tap in onboarding, with the faces of creators who posted recently.
A link per creator.
App Store campaign links, custom product pages, web links.
A code per creator.
With a reason to use it (e.g. a longer free trial), tied to your subscription revenue (RevenueCat / Superwall / Stripe).
Spike vs. baseline.
Posts spaced out, so we only count lift above your normal day.
Four imperfect signals, one honest number per creator.
03 / Sample scorecard
Know who to
keep, fix or cut.
Payback = estimated revenue ÷ paid this month.
| Creator | Paid this month | Paying users (est.) | Revenue (est.) | Payback | Call |
|---|---|---|---|---|---|
| @maya.moves | $1,000 | 80 | $3,200 | 3.2x | Keep |
| @studywithtom | $800 | 50 | $2,000 | 2.5x | Keep |
| @kai.codes | $1,000 | 30 | $1,200 | 1.2x | Fix |
| @jen.daily | $800 | 20 | $800 | 1.0x | Fix |
| @leo.lifts | $1,000 | 10 | $400 | 0.4x | Cut |
| @nina.reads | $800 | 4 | $160 | 0.2x | Cut |
On a small screen, scroll the scorecard to see every column.
04 / What you get
Creator Ops.
Set up. Run for you.
Live in 3 weeks. First scorecard in week 4.
Creator portal
Sign-up, a short training course, a bank of examples.
Tracking
Every creator's posts and views pulled in for you.
The Payback scorecard
Monthly.
Pay + decisions
Base + bonus pay worked out; a monthly keep / fix / cut call.
05 / Let's talk
Want to see it
on your numbers?
Tell us your app and roughly how many creators you pay.
Book a 20-min call